One of the best practices in having a “website that sell/delivers/converts” is having a clearly placed CTA (call to action).
The first set of questions I always ask my clients is this : what do you want your website to do and what do you want your website visitors to do on your website.
CTA are like segmented road signals that carefully guides a visitor towards a specific goal. If the goal is for them to visit a specific page and make a purchase or read an article, then that’s what your CTA should aim at.
They must be visibly placed too in places where they are very obvious to find like within posts, on navigation tabs and sometimes embedded within the header sections.
CTAs must be definition and direct, its another way of saying “Do this” without coming off as rude. Calls to action aren’t just important for business – customers want and expect them. Many people depend upon the CTA at the end of the page to take the next step. They’ve read your ad copy, are interested in engaging with your brand, and look for the CTA button to learn what to do next. Omitting the CTA can confuse readers and hurt your chances of sealing the conversion. CTA buttons make it easy for customers to do what you want them to do. That’s good for them and good for business.
Next time you’re creating site content or ad copy, let your call to action shine. The results will follow.
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